Sleep Number

  • Local Media Specialist

    Job Location US-MN-Minneapolis
    Req. #
    2018-20180
    Type
    Fulltime-Regular
  • Overview

    The Local Media Specialist is responsible for ensuring national and local media buys are executed flawlessly with a detailed focus on media buy execution, creative processes, and the day to day planning and execution of the Audio Influencer / Radio Endorsement program for Sleep Number. 

     

    Responsibilities

    • Work with Media Manager & Media Director to understand the goals and objectives of each media type, including all Television, Radio, Print, and OOH.
    • Lead the creative process for the Offline media channels
    • Maintain the media creative process for each medium as necessary
    • Partner with internal Creative Services team to kick off creative for each promotional period
    • Ensure proper creative is assigned and tracked for each media vehicle
    • Verifying that all store tags are accurate and pronounced correctly
    • Build master creative calendar and manage the creative process for each media guaranteeing the correct creative is produced and delivered in a timely manner.
    • Manage the day to day execution for Audio Influencer Media
    • Coordinate with media agency to identify and implement endorsement campaigns across Local Audio, National Network, Podcasts and Satellite to advance the Sleep Number brand and drive store traffic
    • Partner with Media Directors/Managers to set short- and long-term strategy
    • Drive performance reporting using internal and external tools
    • Assess performance and recommend appropriate schedule changes. On-Board new endorsement partners.
    • Maintain budgets in budget reporting tools
    • Communicate program options and changes with the broader Sleep Number organization, including Sleep Number store & market management
    • Integrate with internal Digital Media team for Social and Digital media extensions to Audio programs
    • Represent Media as part of the cross-functional team supporting Grand Openings. Provide input and options for media support for new stores.
    • Maintain professional rapport with internal partners and respond to their needs promptly and efficiently.
    • Keep aware of media trends that may affect Sleep Number’s performance or provide opportunity within media buys.

     

     

     

    Qualifications

    • 4-year degree in Marketing or related field required.
    • 3+ years of related experience required
    • Radio / Audio experience in a corporate or station environment
    • Creative process experience – coordination of media creative, trafficking or production

     

    Knowledge, Skills & Abilities

    • Computer literate: Experience with MS Office programs with advanced working knowledge of Excel. Comfort and experience with proprietary / custom software programs.
    • Strong attention to detail is required.
    • Experience with accounting terminology and practices a plus.
    • Ability to work in a fast-paced environment and balance multiple projects.

    Equal Opportunity Employer

    Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.

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