Sleep Number’s mission is to improve lives by individualizing sleep experiences. Sleep Number is looking for a visionary, strategic and established product brand leader with a strong track record with consumer products. This individual has the ability to anticipate macro consumer trends and integrate ideas into a dynamic product brand strategy with strong competitive brand positioning that impacts the lives of millions of people.
Product innovation is one of our three core growth strategies; it is what fuels our growth and it always starts with our customer. We have a robust consumer research process to ensure we are providing superior sleep experiences for every individual. And, as the leader in individualized comfort, we will continue to introduce consumer benefit driven products that deliver meaningful benefits and solve customer’s sleep issues in our core products as well as future transformational categories.
Sleep Number is looking for a proven, results oriented, product brand leader who can work closely with cross functional leaders from design, consumer insights, marketing, digital, sales, in-store marketing/design, R & D and Product Development as well as senior executive teams to bring products to market in a meaningful way. A successful candidate will be highly creative, able to work extremely effectively in a matrix organization, and adept at synthesizing a variety of potential consumer touch points into the right strategy that engages our customers, delights them with our products and endears them to our brand.
The position combines feedback from consumer insights, competitive landscape, product development, R & D, field expertise and other constituents to define strategic vision, product lifecycles and the execution path supporting the company priorities. This role will lead positioning strategy for all Sleep Number products in the $1B+ brand portfolio as well as owning the brand’s product marketing calendar.
This role will oversee all product brand marketing activities, including the following:
Knowledge, Skills & Abilities
Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.