Sleep Number

  • Paid Social Media Buyer

    Job Location US-MN-Minneapolis
    Req. #
  • Overview

    The Paid Social Media Buyer is a crucial position working in conjunction with the media, marketing planning and content teams to develop and execute social media plans that achieve business objectives. This role drives innovation at both the strategic and execution level and cultivates key partnerships to deliver the best digital media opportunities across social channels.  The ideal candidate will have strong experience in social planning and buying, but also be knowledgeable across the entire digital landscape.



    • Develop and execute strong and effective data-driven paid social media plans including mobile and video
    • Manage social buys including plan development, audience selection, optimization, and reporting
    • Lead analysis on media delivery, performance, trends and future implications and make optimizations based on insights from varying sources
    • Participate in overall media strategy development and partner in group brainstorming sessions with the broader paid digital media team with the intention of bringing great ideas to life
    • Supervise invoicing process and ensure adherence to budgets, terms and conditions
    • Collaborate with social media content team to ensure media and creative strategies work in harmony
    • Work with Sr. Digital Media Manager to ensure plans are on strategy and meet objectives
    • Utilize data to configure, operate and optimize campaigns to meet company objectives
    • Work with Ad Operations Manager and Analytics team to ensure proper technical set-up for tracking, testing, reporting, and optimization
    • Manage relationships with relevant outside partners
    • Seek new trends and opportunities within the paid media industry


    • 5-7 years of related experience required
    • BA/BS required


    Knowledge, skills & abilities:

    • Experience with media buying technologies such as social buying platforms (Kenshoo a plus), third party ad servers, and web analytics platforms (Adobe a plus)
    • Experience with Social-specific platforms (e.g. Facebook Business Manager, Pinterest, Twitter ads, Snapchat ad platform)
    • Experience working across media functions
    • Experience planning and executing social buys
    • Agency experience a plus
    • Advance computer knowledge (Excel, PowerPoint)
    • Strong analytical thinking skills
    • Ability to communicate with simplicity and influence broadly
    • Able to work independently and have excellent time management skills
    • Problem solver with the ability to develop creative solutions
    • Organized, and detail-oriented with strong attention to follow-through
    • Nimble and flexible to succeed in a fast-paced environment and balance multiple projects


    Equal Opportunity Employer

    Sleep Number is an equal opportunity employer, committed to recruiting, hiring and promoting qualified people of all backgrounds, regardless of sex; race; color; creed; national origin; religion; age; marital status; pregnancy; physical, mental, communicative or sensory disability; sexual orientation; gender identity or any other basis protected by federal, state or local law.


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