Sleep Number

Digital & Social Media Director

US-MN-Minneapolis
Req. #
2017-15115
Type
Fulltime-Regular

Overview

To drive strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement.  

Responsibilities

  • Lead the strategy, development, execution and optimization of paid digital efforts, including display, mobile, video, social and SEM
  • Lead and own strategies that drive high-quality traffic to website/store and ultimately convert to units
  • Continue to build in-house media buying capabilities across social, display and video
  • Prove out efficiency and effectiveness of in-house media buying
  • Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.
  • Identify opportunities for applying new technologies, digital products and services to online campaigns
  • Own digital marketing budget, allocations, forecasting, results and reporting
  • Closely align with the traditional and website leaders to ensure the cross functional plans provide optimal business results
  • Partner with media analytics and agency to maintain and/or develop effective reporting tools
  • Drive development and management of co-marketing and co-branded partnerships
  • Manage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships
  • Stay abreast of new digital media trends and the overall digital environment.

 

Qualifications

  • Minimum 10 years of progressive digital marketing experience required. Digital agency experience preferred
  • Bachelor’s degree required, MBA preferred
  • Track record of delivering multifaceted digitally driven campaigns from strategy through execution
  • Proven expertise for building an in-house digital buying team
  • Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs
  • Engagement driving management of digital team of 6 FTE’s
  • Creative thinker and innovator
  • Collaborative leader working in highly integrated team environment
  • Exceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.
  • Strong written and verbal communication skills required
  • Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers
  •  BS/BA required, MBA preferred

 

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