To drive strategy, planning, execution, and performance for all paid digital media, ultimately building brand awareness, generating website and store traffic, and deepening customer engagement.
Lead the strategy, development, execution and optimization of paid digital efforts, including display, mobile, video, social and SEM
Lead and own strategies that drive high-quality traffic to website/store and ultimately convert to units
Continue to build in-house media buying capabilities across social, display and video
Prove out efficiency and effectiveness of in-house media buying
Partner with retail, e-commerce and direct channels to align digital marketing campaigns against channel specific business objectives.
Identify opportunities for applying new technologies, digital products and services to online campaigns
Own digital marketing budget, allocations, forecasting, results and reporting
Closely align with the traditional and website leaders to ensure the cross functional plans provide optimal business results
Partner with media analytics and agency to maintain and/or develop effective reporting tools
Drive development and management of co-marketing and co-branded partnerships
Manage and develop a digital media team to achieve excellence through high performance initiatives, goals and partnerships
Stay abreast of new digital media trends and the overall digital environment.
Minimum 10 years of progressive digital marketing experience required. Digital agency experience preferred
Bachelor’s degree required, MBA preferred
Track record of delivering multifaceted digitally driven campaigns from strategy through execution
Proven expertise for building an in-house digital buying team
Strong track record of leveraging data driven research/analysis to drive strategic direction and optimize marketing programs
Engagement driving management of digital team of 6 FTE’s
Creative thinker and innovator
Collaborative leader working in highly integrated team environment
Exceptional relationship building and people management skills as well as the ability to prioritize, multitask, focus, lead, influence and delegate while working in fast-paced and demanding situations.
Strong written and verbal communication skills required
Must have strong consumer understanding skills, ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to consumers