The Digital Marketing Analyst's role is to drive actionable insights that enable informed decision making and prioritization of strategies and tactics to support Sleep Number’s digital marketing goals.
Assist in distributing and creating daily, weekly, monthly, and quarterly dashboards to internal business partners and Sr. leadership team.
Provide in-depth pre/post analyses for digital user experience enhancements on how they are performing, and provide recommendations to improve.
Analyze performance of consumer and promotional events and partner with digital marketing and creative teams to drive event/business goals.
Analyze results of A/B testing campaigns and partner with digital marketing and ecommerce teams to provide recommendations for testing initiatives to drive key website goals.
Analyze quantitative and qualitative data through Voice of Customer feedback, and provide recommendations on customer experience enhancements that will help drive website goals.
Partner with cross functional digital teams including: the Media team, Ecommerce team, and Site Optimization team to assist in any reporting and analysis needs
Assist in gathering web analytics tagging requirements for digital experience enhancements that will allow for the proper data & insights to be captured and analyzed
4+ years of quantitative experience with 2+ years of web analytics experience. Ecommerce & multi-channel experience and some qualitative VOC work preferred.
Experience working with multiple web analytics platforms (Adobe Analytics/Omniture strongly preferred), customer experience measurements (Foresee, Usabilla, OpinionLab) and corporate business intelligence tools.
Experience measuring and analyzing online A/B and multivariate testing, pre/post user experience enhancements, and various other ad hoc analyses.
Experience with digital media/marketing activities such as SEO/SEM, display & social advertising, and retargeting is preferred.
Strong written and verbal communication skills, with experience/exposure communicating with Sr. level leadership preferred
Advanced Proficiency with Microsoft Office Applications (especially Excel)
Experience with Tag Management (especially Adobe DTM) a plus